Nation Brands 2015 report mentioned United Arab Emirates (UAE) is the third-strongest nation in terms of brand strength because of soaring tourism industry, stable government and big push towards e-commerce. Singapore topped the brand strength list followed by Switzerland on second place. Qataris at 9th position is the only other GCC state ranked at top 10 “brand strength” list. Among the “Nation Brands” category, based on a country’s brand value in trillion dollars, the US at No 1 position with a $19.26 trillion, followed by China ($6.3 trillion) and Germany $4.16 trillion. India (with a nation brand value at $2.13 trillion) jumped a notch higher to No. 7 this year, from No. 8 in the previous year.