When you have prepared well for an interview then you need to prepare for industry specific interview which adds value to your career. If you are applying for a marketing job or if you are already a marketing professional then prepare well for below marketing interview questions to get hired. You have done your research on the company and you are well aware of what your role is going to be, if and when you get the job. You have gone through numerous job interview tips but what about the industry specific question?
- Explain about the marketing project:When you are asked something like this, your answer should throw light on your organization and planning skills that got you a good return while staying within the stipulated budget. Explain in detail what kind of restrictions you faced and how you overcame the situation and practiced a different idea that certainly worked. Mention how you adjusted where ever it was essential, and how you used your decision making ability to meet the demands and constraints that came your way.
- Tell us how to implement an innovative situation:Explain why you needed a new and innovative approach in a strategy. How you considered the available resources and determined the best course of action to get job in construction sector. Explain the action in detail and how the innovative approach helped the brand.
- Tell us when your marketing plan failed:This question gives you the chance to prove to the interviewer that though you are not perfect, you are open to experimentation and you learn from your mistakes. It is absolutely essential that you understand why a plan failed and what you can learn from that failure. A strategy usually fails because of reasons like lousy groundwork, inadequate research, defective planning, unrecognized goals and careless miscommunication. Think what went wrong with your plan and take responsibility of it and tell them what you learnt from it.
- What is your favorite brand as good example of marketing:Here you should be able to identify the branding, positioning and the target of your favorite brand. In simpler words, who is the brand’s target audience and what are they trying to convey to this audience via their strategy. Mention your understanding of how the brand positions itself in the market using the four P’s product, place, price and promotion and give examples how each of their P strategy works for them.