Social media recruiting through more effective use of LinkedIn, Twitter, and Facebook is on rise across the industries. LinkedIn is attractive platform to attract, source and approach your ideal target candidates. Here are the ways to use LinkedIn for job recruitment in a more effective way:
Define your LinkedIn strategy: The first step is to have a clear strategy for your presence on LinkedIn.This is applicable to both the individual recruiter and company presence on LinkedIn. Have a clear strategy on target audience to reach on LinkedIn, what are the next steps you would like those people to take and how will you ultimately measure your success? Someone in charge of enhancing a company’s employer branding on LinkedIn.
Have a compelling LinkedIn headline: Having a clear strategy and defined goal is important to have strong impact on LinkedIn activities you do. Candidates are most likely to see about you on LinkedIn is 1) your name, 2) your photo and 3) your headline. Your headline attracts candidates to look at your LinkedIn profile and/or be interested in the content that you’ve shared or the discussion you’ve started.
Add more keywords and candidate focused profile: Your LinkedIn profile should be focused to grab the attention of candidates and how you can help them. It should convey the reasons why they make contact with you rather than any other recruiter in your market? Use certain keywords potential candidates or clients might use when searching on LinkedIn.
Help other recruiters: Increase your visibility on LinkedIn by being overly promotional and endlessly sharing the latest vacancies they are looking to fill. If your contacts consistently find your updates valuable they click on them, comment on them and reshare them then you’re elevated to someone whose posts regularly appear in other people’s homepage feeds.
Add apply with LinkedIn: If you are going to engage with candidates on LinkedIn then add the tag apply with LinkedIn to maximizing the number of quality applicants.