Employee engagement is major concern for all companies it is a tool not only being used to retain existing employees. Now companies are extending their employment engagements strategies right from the time a job offer is made. ‘Infant mortality’ is a recent buzz word in recruitment industry describes that the phenomenon when candidates are lost between the time a job offer is made and the joining date. o ensure recruitment efforts don’t go waste, companies such as SapientNitro, Virtusa and DBS Bank are utilizing the pre joining period to stay connected and engaged with the candidate. DBS bank has also created an induction app specifically targeting GenY candidates.