Social media is a great platform for job search and there is a growing importance for both employers and job seekers. Social media let you to connect with employers and job seekers. It also help you in land your dream job. Indian professionals are getting many opportunities through social media and many of them considered social media as an effective platform for job search. A recent survey clearly explain that job candidates are using social media LinkedIn (28%), Twitter (8%), Facebook (18%), Google+ (11%) and other social networks (14%). It is also noted that nearly 91% of employees are active users of social media and among them nearly 57% use it for job search and 44 percent to connect with their friends and 29 percent of employees use to build online identity and remaining percentage use it to share their professional views. 34 percent of employees noted that they were contacted through employers for jobs and they feel that Linked In is the most effective social media platform. 10 percent of respondents revealed that they use to spend at least an hour on social media sites like facebook and Google+.
Employees and job seekers are also most careful about their social media posts and social media is gaining popularity as a recruitment platform. And it is also a considerable fact that social networking sites are treated as the source of platform for recruitment. Resumes available through Facebook, Pinterest, Google+, Twitter and Linked In are the great sources to find likes and personalities of a candidate.
Usually recruiters spend minimum 2 to 3 minutes time on each profile and it is more important to get updated profiles which will be shortlisted first. Profiles with first impression will create quick impression in sourcing process. Recruiters in IT, ITeS, banking, FMCG, manufacturing, etc use social media platforms to hire at the mid-senior level and so on.