Social media is playing key role in job search and networking. But these days’ employers are also using social media as a platform to search top candidates with high technical skills and social communication skills as major criteria. Social media platforms like Facebook, LinkedIn, Twitter and Google+ are playing key role in finding good manpower and jobs. Even many employers are searching job profiles and selecting them based on their creativity on social media platforms. It is more important to be careful on social media for the postings done by you and comments posted by you on your timeline. So, never underestimate the power of your social media profiles to show off your skills, give employers a peek into your personality, and land you a job.
Companies on social media: Social media is playing key role in hiring prospective candidates and it is known that 92 percent of companies are using social media for recruiting and 45 percent of fortune 500 companies include links to social media on their career page sections.
LinkedIn is on top: LinkedIn is the top social media platform and used by 78 percent of companies in 2010 and 87 percent of companies in 2011 and the ratio has been increased to 93 percent in 2012 year. The other social media platforms like facebook have been used by 66 percent of recruiters and twitter has been used by 54 percent of users.
How it works: Along with the changing trends social media is working in a positive way and it showing great results. 73 percent of candidates have been hired successfully with the help of social media and it is also revealed that 42 percent of companies agree that there is a growth in getting quality of candidates. The other 20 percent said that it is taking less time for hiring. It is also observed that 31 percent increase in employee referrals and 65 percent of recruiters compensate employees for referrals.
What recruiters will see: Career expert’s advice that job seeking candidates must careful on what they post on their social media profiles. 3 out of 4 recruiting mangers check the candidate profiles on social media and it is also fact that 1 out of 3 candidates were rejected on their social media profile. 67 percent of recruiters responded negatively on posts related unprofessional.