E-commerce giant Snapdeal introduced a competition, ‘Stratethon’ across 13 top Bschools, including the IIMs at Ahmedabad, Bangalore and Kolkata, XLRI, MDI Gurgaon. The competition allows participants with more than 550 teams of three-four members each across institutes. The tasks in the competition will be assigned by the mentors from Snapdeal through simulation games, online quizzes and a 12-hour live case study. RPG group’s contest for first year students with participation of 3,800 students from 15 campuses, including those of IIM Kozhikode, IIM Calcutta, FMS Delhi, IIM Ranchi, IIM Indore, TISS, MDI and XLRI. Even HUL launched ‘Carpe Diem’ last year to reach out to first-year students as well.