Students of the India’s premier design institute, NIFT Mumbai students are interested to join e-commerce companies and startups. According to the campus placement report, E-commerce and startup companies are offering 20% more salaries than normal companies offering. Nearly 90 companies participated and offered placements to 188 students. The participated companies include Raymonds brand, Snapdeal, Reliance brands, designer Anita Dongre, Archana Kochhar, Remanika, Pantaloon and Future. Many students are preferred to join startup companies and students are getting increasingly drawn towards the flexible environment offered by these new age companies.