Instead of hiring 170000 candidates in the year 2014, IT sectors trying to build its own brand with required skills for the workers. IT sector is trying to reposition itself by attracting top employers through social platforms like facebook, LinkedIn and others. NAASCOM president says that Regular work will always be there but we also need coders who can take it to the next level and for that companies need to show them a strong growth path. Many companies have been collaborating with institutes to offer followership programmes. IT companies like Infosys, TCS, and Wipro training staff to step up their skills.