“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
I. What is Internet Marketing?
Internet Marketing is generally defined as Internet advertising and marketing of products through the channels of internet, which is well known as e-commerce. Online marketing can also be done by using other traditional channels like radio, television, newspapers and magazines. At present Internet Marketing is done in various forms like web marketing, email marketing and social media marketing.
► Web marketing includes e-commerce web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
► Email marketing includes advertising and promotional marketing activities through e-mails to the existing customers.
► Social media marketing is the combination of advertising and marketing through social networking sites like Face book, Twitter, YouTube and Digg.
► Search engine marketing is a kind of marketing which promotes the website ranking with the aim of increasing the visibility of the site pages.
► Search engine optimization is popularly known as SEO which is pertained to improve the site visibility through natural search results.
► Referral marketing is a type of internet marketing which introduces a product to the new customers on word of mouth.
II. What are the advantages of Internet Marketing?
► It is very cost effective and easily reachable to the target audience
► Companies can follow this kind of marketing for an easy and quick sale of products
► The results of the Internet Marketing can be tracked easily with immediate effect of the results
► The various channels of internet marketing like campaign mails, online chats and video conferencing are more economic to communicate
► There is no limitation to sell the products online
► Multiple modes of payment is available through online
► Email marketing helps you reach more people with a single mail
► Your product can be seen by many people throughout the world
► It is very affordable and cost effective product promotion method
► Online marketing also created scope for work from home jobs also.
► Growth in number of online jobs creation across areas.
III. What are the disadvantages of Internet Marketing?
► There are more possibilities of encouraging illegal and unethical online promotions
► There is also more possibilities for spam mails
► Some businesses require face to face contacts and internet banking may not be much effective in such circumstances
► Some age groups are not connected to the internet media. So the major backdrop of internet marketing is that it not reachable to all age groups
► Internet Marketing is not suitable to all products
IV. Some interesting facts about Internet Marketing
► Online mobile shoppers will reach 72.8 million in 2012
► Worldwide spending on Internet advertising was $65.2 billion in 2008 and $106 Billion in 2011
► Among Internet users, the highest percentage of shopping online is in South Korea, where 99% of those with Internet access have used it to shop, followed by the UK (97%), Germany (97%), Japan (97%); the US is eighth, at 94%
► By 2009, in Japan, it is estimated that more than 10% of all the budgets will be spent online
► UK shoppers spent a total of £58.8bn online in 2010, 18% more than that was in 2009.
► 2011, December internet sales soared 25% to £6.8bn in run-up to Christmas as bad weather encouraged shoppers to stay home
► Google, Yahoo & Bing cornered 96% of the search share market in 2009. With Google accounting for 76%
More than 50% users have strong writing skills to succeed on internet marketing.
V. What are the myths and facts of Internet Marketing?
Myths and facts of internet marketing:
Myth 1: Internet Marketing is an expensive process
Fact 1: It is a cost effective method which is affordable by all the target audience
Myth 2: Search engine raking affects the local business
Fact 2: This is not correct
Myth 3: Internet Marketing generates traffic which is not helpful to product marketing
Fact 3: It is not correct, generated traffic will help you in product marketing
VI. What is the future of Internet Marketing?
Internet is changing the way of business and also the buying and selling of the products. Official e-commerce web sites are changing the buying habits of the target audience. In future internet will become an important tool in delivering the needs of the customers.