Google is the best employer as every job seeker is interested to work for Google and thought it would be a life time opportunity. The other brands like SAP and Yahoo also experiment the same to attract jobseekers towards their brand. This is called as the magic of employment brand which a company opt to associate with a company or long term. The brand influences the people like job seekers, users and clients to think about it. Recruitment software is one of the ways to strengthen the branding solutions while many HR leaders have accepted the importance of this software.
Recent survey mentioned that 69% of candidates would not wish to work for an organization, which carries a bad reputation, even if they do not have a job. Here’s how recruitment software enhance your brandings solutions.
● It increases the candidate engagement: Candidates judge your brand based on how you interact with them and how you treat them. When an applicant applies for a job this is the first time how he interacts with you. Making a positive impression is critical and the other way to get excellent candidate experience is to update on the progress of their application. Many organizations do not bother about candidate’s communication due to lack of time. Recruiting creates quick and simpler way of communication. You can use Applicant tracking systems to send customized bulk mails to keep candidates updated.
● It helps you know the candidates: Recruitment software provides great insights on candidates’ behavior. Find out the devices candidates are using like mobile or desktop. If more candidates are using Mobile phones for job search then verify that your career site is mobile friendly or not. If you find any specific timing then post your job postings in that particular slots to get engage with the job seekers.
● Expand your reach: Recruiting tools let you allow posting jobs across multiple platforms and it automates the process of employer branding with minimal effort. But one thing to keep in mind is that recruitment tool is not only the criteria to promote your employer branding but it is one aspect to promote your brand.