Nowadays, companies are inviting employees to take part in company entrepreneurship and impart their ideas for company growth. India’s fourth largest IT firm HCL Technologies is now focusing on “ideapreneurship” to encourage employees to come up with innovative solutions to customers’ business challenges. Noida based HCL branch has generated 32,000 innovative ideas from the year 2008 and it has delivered profit value of $500 million valued services to their customers. “It is a platform where our employees can share, collaborate and shape ideas in a structured manner to deliver value to our customers. It is at the heart of grassroots’ ideas led revolution we are experiencing,” says head of HR department, HCL.