E-commerce giants such as Amazon, Flipkart, Snapdeal, Jabong, Paytm, Ola, Myntra, Groupon and Urban Ladder are offering ‘accelerators’ for employee stock options (ESOPs) issued to top talent. Many companies are offering an increasing number of accelerators for ESOPs for senior level hires and some senior level executives are demanding at the time of interview itself. Employees are enabled to sell their shares along with the founders. This is a general practice followed by e-commerce companies to attract top talent. Vesting clauses are gaining popularity, as many as many ecommerce companies are offering as much as 60% of total compensation in stock options.