Digital marketing is performed as the promotion of products or brands across different forms of electronic media. Digital marketing is also referred to as online marketing, internet marketing or web marketing.
There is no broader perspective for Digital marketing while digital marketing includes banner advertising, search engine optimization (SEO) and pay per click (PPC). And digital marketing also includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Yes! Digital marketing has a very wide scope.
Digital marketing does include various traditional more traditional forms of marketing like radio, TV, billboard and print as they do not offer instant feedback and report. While, SEO targets different kinds of search, including image search, local search, video search, and news search engines. Having a good SEO strategy will help you to increase your website branding used in the buying process or when people need your site.
Why Digital Marketing?
The main objective of digital marketing is reporting and analytics engine which allows the organization or brand to monitor in real-time how a campaign is performing, like what is being viewed, how often, how long, as well as other actions like response rates and purchases made.
● The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer support through 24×7 services to make the customer feel supported and valued.
● The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.
● Digital marketing provides increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.
Many companies are shifting towards digital marketing dollars are shifting from traditional channels to digital marketing campaigns to increase as the Web matures.