Apple has named most ‘intimate’ brand for UAE consumers. According to the UAE MBLM Brand Intimacy 2015 Report, Apple has outranked Samsung as the brand with the strongest connection with consumers in the UAE. The next top ten brands followed by Apple are Mercedes, Dove, Starbucks, Sony, Abu Dhabi Commercial Bank (ADCB), Google and Ikea. Apple also topped the rankings in the US and Mexico. BMW and Toyota completed the top three in the US, with American Express and NIssan ranked second and third, respectively, in Mexico.